While last night's The Apprentice featured the goon patrol rebranding Margate, Manchester's own Suralan - Andy Spinoza - has had a go at sprucing up Blackpool, with hilarious consequences. It's a clever video, but chic French cafe society is NOT BLACKPOOL.
The press coverage says it is about "attracting French visitors to Blackpool. Not it isn't. That would be absurd. It is about attracting attention to a new campaign for Blackpool.
The danger is, however, that the images shown are so far away from the reality of what Blackpool is, it doesn't matter how good the video is, or how much media coverage there is of attempts to change perceptions of Blackpool, it runs the risk of actually belittling Blackpool.
Especially when the story immediately next to it on the Gazette website is this. That's more like it.