Irrespective of the politcal winds we watch, the main reason the public haven't flocked to David Cameron and his shiny new Conservatives is simple, they don't stand for anything. A profile in Vanity Fair, here, captures it well.
Cameron is basing his campaign and, too, his idea of the Third Way—this further chapter in Clintonian and Blair-ite politics—on his being the bulwark against disagreeable and ugly people and other nameless terrible things. And he is counting on the fact that fewer and fewer voters will ask those old-fashioned questions about identity and provenance, which, after all, in the modern world are, for so many people, ever changing and fluid.
This is the moment he has to sieze. And yet the headlines this weekend are being made by the two people who could most easily propel him into Downing Street. His wife and LibDem leader Nick Clegg, another one for whom the above description applies.