Creative Lancashire Lecture, he told his life story - he didn't gloss over the lows, and he beamed at his high spots - Mount Fuji with Shaun Ryder, at the World Cup Final with Noel Gallagher, creating the costume for David Beckham for the 2002 Commonweath Games - but the best thing was, he kept connecting it all back to Darwen, Lancashire, where he grew up.
It was a masterful exercise in story telling and I could have listened to him all night, so too, I suspect were the sell out audience at the Continental in Preston, a cracking venue.
I also had a chat to Gary beforehand and he's happy for me to use his words and stories. It will form part of a book I'm currently working on. Watch this space.
Hat tip: Creative Lancashire, the D&AD and The Continental.