Monday, March 29, 2021

Hosting at Invest North 21: Selling the north to the world

Had a wonderful time hosting this final session at the Invest North 21 conference last week, Selling the North to the World organised by The Business Desk. The discussion was great, but I'm probably more excited by the way the new podcast rig looks and sounds.

I was joined by Collette Roche, chief operating officer at Manchester United Football Club, James Mason, chief executive for Welcome to Yorkshire, Sheona Southern, managing director at Marketing Manchester and Kerry Thomas – head of marketing – Blackpool Cluster – Merlin Entertainments Group.

We covered so many great things our tourist sector is gearing up to market as the economy reopens. But the spirit of the people was a constant. “Friendly”, “Down-to-earth” and “Hospitable” were just some of the attributes which will be used to help maximise the North’s attraction to international visitors, according to our panel of experts. I was pleased to slide in references to Freshwalks, my DJ work and Tame Impala, which hopefully added something.

Hope you enjoy it. It reminded me of a couple of things, I really enjoy doing this kind of thing. It's not for me to judge whether I'm any good at it, but the feedback was good. There's a link to coverage of the session here.

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