He's brought a certain intellectual and urbane flair to our happy gaggle of Parents and Grandparents (PAGs), with his dog, his shooting stick, his Barbour coat, the Daily Telegraph and bemused observations about the progress of a game of "Chavball". Watching a bunch of 11-year olds chase around a pitch in Hyde or Dukinfield is always brighter when interspersed with his views on Christian morality, fly fishing, Mad Men or tales from his time working for Ogilvy & Mather in Paris. We've since struck up a bit of a rapport beyond Saturday morning. He's spoken at our Business of Media event, turning up in board shorts, Dunlop Green Flash pumps and a checked shirt to present his vision for his new creative advertising agency Waggledance, where he's produced some cracking campaigns for WD40 and Pork Farms. We must have got through to him on the football, as he's also started doing match reports, some of which have even escaped the censor's red pen, like this one. But I'm privileged to spend a bit of time with Simon, he's a top bloke, and if you want to have a glimpse into his world, then check out his blog - Raving Adman.
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