This is from Popbitch:
Apprentice silverback goes to Mongolia
Now The Apprentice is over, Suralan's sidekick Nick Hewer is off to Ulan Bator in a 20 year old
Renault to take part in the Mongol Rally. The hard-nosed taskmaster has a softer side - he's raising money to reunite institutionalised children in Eastern Europe with their families. Sugar has coughed up a grand. The cream of Britain's TV business world (Jacqueline Gold, Karren Brady, Margaret Mountford etc) have also sponsored Nick.
See how cheap/generous the celebrity sponsors have been here. (Gold - 200 quid, Brady 20 quid etc)