You know when a trend is more than a fad, and is actually a phenomena, when it becomes known as the "xxxxx" generation. iPod has done it. Now Facebook. A link to a good summing up of the yoof market and its effects on business is here:
I had to laugh at the comment from Rupert Murdoch, reflecting on his $500m purchase of MySpace:
Asked in June if readers of his print titles were joining MySpace, he answered, albeit tongue in cheek: "I wish they were. They’re all going to Facebook."
Personally, I'm still not convinced about Facebook. My mate Andy Coyne reckons it's clearly run by the CIA and steering well clear.