Is "Local" a movement?

This is of interest to Marple. According to the US website Small Business Trends, local is developing into a movement.

Local foods, shop local, local business. Local, local, local. This collision of trends into an entire movement is reshaping small town economics. It must be big, because big businesses are trying to get in on it. Here are the subtrends that smart small town businesses can use this year.

I was struck by the last one: an increase in self-employed and owner managed businesses. Once again, the supply side of an economic trend outweighs the effects of the demand side. That's what happens in periods of change. There's more here.