tag:blogger.com,1999:blog-30827235.post4849453579115825009..comments2024-03-12T08:53:00.766+00:00Comments on The Marple Leaf: This here Resign London campaignMichael Taylorhttp://www.blogger.com/profile/08616909770570609477noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-30827235.post-67566221066097756972011-03-01T12:16:00.410+00:002011-03-01T12:16:00.410+00:00The best advert is producing quality work. So do g...The best advert is producing quality work. So do good stuff. Make sure clients know it's done in the regions. Job done.janine watsonnoreply@blogger.comtag:blogger.com,1999:blog-30827235.post-90180206914695966002011-02-27T20:59:13.364+00:002011-02-27T20:59:13.364+00:00The more I've thought about it, the main weakn...The more I've thought about it, the main weakness of the campaign is its lack of positivity. <br /><br />"Come to the North, it's ace." would be better than this.Michael Taylorhttps://www.blogger.com/profile/08616909770570609477noreply@blogger.comtag:blogger.com,1999:blog-30827235.post-24468460385160838572011-02-27T12:23:24.130+00:002011-02-27T12:23:24.130+00:00If like attracts like, the @ResignLondon campaign ...If like attracts like, the @ResignLondon campaign should have focussed on the familiar, whilst highlighting our strengths.<br /><br />Talent moves:<br />to do good work, for good brands, with good people. Talent also wants to eat, drink, have fun and maybe flirt, with interesting people in cool, yet friendly places.<br /><br />I would be surprised if talent is attracted by a reminder of living near parents, by a 4 bed bungalow in Wigan or a free biscotti. <br /><br />More thoughts on the campaign and the 'talent issue' are at http://capitalrelations.co.uk - and (I nervously) await feedback!Coral Graingerhttp://capitalrelations.co.uknoreply@blogger.comtag:blogger.com,1999:blog-30827235.post-36798200682582934992011-02-26T15:27:49.882+00:002011-02-26T15:27:49.882+00:00Pusillanimous, misguided and pointless. The creati...Pusillanimous, misguided and pointless. The creative idea is weak. But only because the strategy is flawed. I can't begin to understand how a project like that got any funding. London is one of the world's great cities and business centres. Brilliant people come to it from all over the world, to do work that changes the world. We can't and shouldn't deny it. But we should be happy that creative people from the North take jobs in that environment and contribute to the great movements that take place there, and you can't blame them. Some great work is also done in the North, but if we're honest, not as much, because businesses tend to go to London. So you'd think the better strategy would be to encourage businesses to use the talent in the North, which would mean more talent would return up here to follow the opportunities.Creativenoreply@blogger.com